body & beauty
auntiebody (2024)
hair
Large hair requires epic maintenance. Aunties provides the solution.
This video shows the discomfort aunties face due to their large, heavy hairstyles and the structural support they require. Dealing with back and neck pains, some visit 'Auntie’s Hair Support', a service offering hair maintenance and lumbar support. Here, treatments lighten and volumise their hair, making it self-supporting. The mattress department customises products for every hairstyle, ensuring comfortable sleep and support for all aunties. This unique business is currently thriving in the Auntieverse. Additionally, the video subtly draws a parallel between the physical burden of the hair and the metaphorical weight of responsibilities that aunties, much like the women in my family, bear for their families and loved ones.
The link between big perms and knowledge.
This story unveils the enigmatic Auntique Institute, a distant location in the galaxy where aunties intricately weave tales spanning past, present, and future into hair strands. Narrated from the viewpoint of slightly exasperated employees, the assistants of the aunties issue a recruitment call for additional support, as the aunties, absorbed in their meditative states, have delegated all tasks to them. The narrative later transitions to showcasing the aunties within a vast and mystical complex of waterways and hair, deeply engaged in the art of archival weaving. This piece explores the genesis of the Auntique chapter within the Auntieverse, drawing inspiration from the concept of the Akashic Records, a legendary compendium said to hold all universal knowledge across time.
Auntie’s secret hair styling recipe.
This video peels back the curtain on the secret to the Auntique aunties' impressively large sculptural hairdos: the miraculous Auntique Hair Spray! Styled as an advertisement, the video showcases the key attributes of this widely beloved product – its pleasant fragrance, its ability to maintain any hairstyle for extended periods (jokingly suggesting durability of possibly till the grave), and its controversial history of animal testing. Auntique Hair Spray is unveiled as a glimpse into the Auntique world, a monochromatic universe that forms one of the ten chapters of the Auntieverse, a world-building project by Niceaunties.