3/1/26

Limited Edition Fragrance

Auntie overfed Jelly with junk food, and instead of a catastrophe, transformed it into a business model. Jelly’s bad tummy gas was collected and bottled into a limited-edition fragrance, each presented in custom designed bottles. What began as indulgence becomes a commodity, as aunties debate the ingenuity of the idea while wondering how on earth supply will meet demand. This work blends satire with consumer culture, poking fun at scarcity, branding, and the way disasters are so easily rebranded as opportunities. In the economy of survival and imagination, nothing is wasted, not even Jelly’s gas.

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