It's Jelly Time, Baby
It’s Jelly Time, Baby is a commissioned social media artwork for Swatch, set in the whimsical Timepiece District of JellyCity, where everything runs like clockwork and, at special moments, magic happens. Inspired by the Swatch SCUBAQUA collection, itself inspired by jellyfish, the piece blends the brand’s aquatic identity with the surreal mythology of the Auntieverse. In this story, two jellies fall in love and, on a full moon night, merged to give rise to the Jelly Swatch watch. Playful, luminous, and delightfully improbable, the work reimagines time, rhythm, and romance through the wobbly logic of JellyCity.
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