the beauty of longevity

niceaunties x L’Oréal Group

For L'Oréal Group's private event 'The Beauty of Longevity,' niceaunties presented a landmark showcase reframing ageing, beauty, and cultural identity. Through immersive visuals, sculptural work, and panel discussion, the project placed the older woman, often overlooked in mainstream beauty narratives, at the centre of a global conversation about care, vitality, and what beauty means as we age.

At the entrance, visitors encountered a hyper-realistic, large-scale auntie sculpture created in collaboration with sculptor Valter Adam Casotto. Developed from the video Spring Skin, the sculpture reflects themes of renewal and inner vitality, reframing the auntie as a vivid symbol of evolving beauty.

Inside, Fisheye Immersive curated a collection of images and moving works drawn from the Spa Menu and Fashion chapters of the Auntieverse, combining humour, tenderness, and speculative visual storytelling to reimagine the aesthetics of ageing.

A close-up of a human face with the top of the head replaced by green plants and small flowers, creating an artistic, surreal collage.
Close-up of a smiling elderly woman's face, lying down surrounded by flowers, with her eyes closed and head turned to the side.

The presentation explored several interconnected ideas: redefining beauty and ageing by celebrating older bodies through artistic narrative; placing the older woman at the centre of a global beauty dialogue as both subject and agent of meaning; and using surreal imagery and sculptural practice to bridge everyday life, fantasy, and cultural memory.

The event also highlighted Eastern philosophies of ageing and interdependence through a panel discussion, offering perspectives on how collective care shapes our understanding of longevity.

Three people posing beside an art installation of a smiling face with flowers and greenery on its head inside a modern building.
A woman with shoulder-length black hair with green tips sitting on a white chair, holding a microphone, wearing a sleeveless black top decorated with colorful plastic flower shapes, and black pants, with a backdrop featuring a close-up of lips and tongue.
  • Two sculpture heads of an elderly woman with white hair, adorned with flowers and grass, placed on white pedestals inside a modern, glass-walled building, with a mirror reflecting the sculptures and a sign reading "Beauty has no expiration date. Old ideas do."
  • A woman taking a photo with her phone of a pumpkin sculpture with a human face, adorned with flowers and greenery on top and around it.
  • Person with long wavy hair taking a photo of a large smiling face with floral decorations on its head.
  • Two people arranging flowers on a large printed photo of a woman's smiling face, as seen from above in a modern white interior and staircase reflection.
  • A group of people working on a floral sculpture of a face in a glass-walled studio with large windows, some people are wearing masks, and there is camera equipment and flowers around.
  • Two artists work on creating a large sculpture of a smiling face with plant-like hair, while a man observes. The scene is inside a bright, modern building with geometric glass windows.
  • A woman creating a floral art installation featuring a giant portrait of an elderly woman's face with closed eyes and a wide smile, adorned with greenery and flowers.
  • A panel discussion with five women and one man seated on stage with a colorful backdrop that reads 'You're never too old to love, love you are.' The audience is watching the panel.
  • Art exhibition featuring digital images of people dressed as sushi, and a person with a green face mask, inside a gallery space.
  • Woman taking a photo of a large sculpture of an elderly woman's smiling face, with flowers and grass on her head, inside a gallery or museum.
  • People gathered in an art gallery around a large sculpture of an elderly woman's head with flowers on the head, part of an exhibition about longevity and beauty.
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